The Unscented Company: Reducing single-use plastic packaging
The company offers fragrance-free products in formats that reduce the use of plastic packaging.
From: CED - November 6, 2023
|Organization: Baléco inc. (The Unscented Company)
Number of employees: 15
Program: Regional Economic Growth through Innovation (REGI)
The financial support granted has enabled: the implementation of a marketing strategy to increase the business’s presence in the U.S. market.
Anie Rouleau started The Unscented Company with one idea in mind: to found a business that would have a positive impact on the environment. Driven by this impulse, the entrepreneur launched a range of household and body care products that are natural, fragrance‑free, and available in several formats that reduce single-use plastic packaging. By selling its products in large refill formats and in solid, waterless formats, The Unscented Company removed 1.2 million single-use plastic bottles from circulation in 2022.
A committed business
The business obtained its BCorp certification when The Unscented Company was launched in 2015. The BCorp certification motivates businesses to find performance indicators that go beyond traditional financial ratios, so that businesses are profitable but not to the detriment of the planet or the community. For Anie Rouleau, this certification and the Women Owned certification she also obtained in 2021 demonstrate her commitment to building a business with strong values, focused on environmental protection and community well-being.
The Unscented Company quickly reached cruising speed. Starting in 2018, Anie Rouleau noted a marked interest in her products after they were profiled on Gwyneth Paltrow’s Goop platform. Shortly thereafter, Anie was invited to participate in Dragon’s Den in Toronto, and her business was noticed by Canadian Tire, which offered to distribute her products in all Canadian Tire stores across Canada. This contract then opened the door to other major players such as Costco and Whole Foods.
It was, in fact, with the idea of supporting the business’s growth in U.S. and international markets that CED granted a contribution to The Unscented Company in 2021. Through a marketing strategy that has brought considerable visibility and a strong, distinctive position in the market, The Unscented Company projects it will double its sales by 2025 and foresees its products will be distributed through 20,000 points of sale around the world. While, of course, respecting the mission Anie set for herself from the start. The Unscented Company is therefore proof that a sustainable, profitable business can be built without compromising your values.